Courier Post - "Soft housing market sparks homebuilders' sales gimmicks" (2-9-07)

"The gas at the CITGO on Route 70 across from the former Garden State Park wasn't free, but it was dirt cheap -- 10 gallons for $1. As hordes of drivers jockeyed for position at the pumps, they also got glossy, full-color advertisements from Beazer Homes, a national home builder that owns 10 residential developments in South Jersey."