Recordnet - "KB Home plans food tasting as incentive" (3-24-07)

"Many homebuilders have been offering buyer incentives over the past year that include backyard landscaping or upgrades at no additional costs or help with financing. KB Home, which in October boosted its home sales with American Express gift cards - $10 to any lookers and $5,000 to buyers at five San Joaquin County projects - is trying another promotion to boost traffic at a Stockton project. From noon to 3 p.m. Sunday, those coming out to look at models at KB Home's Riverbend Community will get more than a taste of the Los Angeles-based company's development. They'll get free participation in a gourmet food-tasting event featuring local restaurants: 856 Inc., Alder Market Bistro, Angelina's Spaghetti House, Creperie Taste of Brittany and Garlic Brothers."