Forbes - "How To Sell Your Home In 2007" (12-8-06)

"Matthew Haines understands real estate. As founder of PropertyShark, a New York online real estate listings and information service, he knows the ins and outs of buying and selling in one of the quirkiest housing markets in the country. But when he put his Harlem townhouse up for sale, he still made a crucial mistake. Relying on his broker's advice, Haines priced the house at $1.675 million--too much in a softening market. 'People don't have to fool with sellers who are asking unreasonable prices,' Haines says. "