Market Watch - "Home builders up ante to lure buyers" (10-13-06)

"Incentives, discounts are pervasive as market slows and inventories climb"

"Large home builders are dangling out more incentives to reluctant buyers as the roof caves in on the U.S. housing market. To entice customers, companies are serving up deals that include a free pool, a fancy kitchen or even a new car. But real-estate brokers say all buyers want is a cheaper house."